12 Best eCommerce Platforms For Small Business In 2023

As a small business owner going digital is the perfect way to boost your profit margins. However, searching for the best e-commerce platforms for small businesses can be overwhelming when you see many potential online options.

The internet is turning the old ways of running a business. In today’s time, the most successful business all depend on an e-commerce platform for generating revenues and expanding their reach.

But with such neck-to-neck competition, you need to choose the best e-commerce platform for small businesses to beat your competitors and experts in the industry.

If you are looking for a quick suggestion, we recommend trying WooCommerce. The platform is affordable and provides all the basic features for beginners. Similarly, if you are an artist and want to sell your merch and designs online, SquareSpace is a perfect pick!

Wait. We have more suggestions for you! Here is the list of the 12 best e-commerce platforms to help you expand your small business tremendously.

What Is An eCommerce Platform?

An E-Commerce Platform is an online platform or website builder that helps you create an ecommerce website or store to sell your products and services online. It provides all the necessary tools to build an ecommerce site for small businesses looking to set up their e-commerce store.

Ecommerce website builders such as Shopify, BigCommerce, WooCommerce, etc., are some of the best ecommerce website builders available. These platforms, like Shopify, provide a wide range of features like custom domain setup, payment integration, and many more that help you to create the best ecommerce website.

With these tools, you can easily create your online shop to showcase your products and services and start selling them online.

Why Do You Need eCommerce Software?

Ecommerce software is essential for any business that wants to launch and operate an online store. It streamlines setting up a website, configuring product catalogs, accepting payments, and managing customer information.

With ecommerce software, businesses can provide customers with a secure and user-friendly shopping experience, manage orders and inventory levels, analyze customer data, and track sales performance.

Additionally, ecommerce software can help businesses create marketing campaigns and build loyalty programs that help increase customer engagement. Ultimately, ecommerce software helps businesses drive revenue growth while providing customers with convenient ways to purchase goods online.

Our 7 Best eCommerce Platforms For Small Businesses!

We understand that reading extensive reviews is not everyone’s thing. So in this section, we will discuss the seven best e-commerce platforms for small businesses, explaining why each is so special to us.

Sr.No. E-commerce platforms  Rating  Pricing  Why choose it?
1. Shopify  4.6/5 Starts from $29 per month  Most efficient e-commerce platform
2. BigCommerce  4.2/5 Starts from $29.95 per month  Most versatile e-commerce platform 
3. WooCommerce  4.9/5 Custom  Best e-commerce platform to expand your small business
4. Weebly  4/5 Starts from $6 per month  Most affordable e-commerce platform 
5. Squarespace  4.7/5 Starts from $23 per month  Best e-commerce platform for beginners
6. Wix  4.5/5 Starts from $22 per month  Provides good value for money
7. Shift4Shop   4.2/5 Starts from $29 per month  All-in-one e-commerce platform 

List Of 12 Best eCommerce Platform For Small Business

Coming to the main section of this article, we will talk about every vital detail of the best e-commerce platform for small businesses. Depending on your requirements and budget, you can decide which is ideal.

1. Shopify 

Shopify official
Rating  4.6/5
Pricing  Starts from $29 per month 

When you mention the best e-commerce platforms, Shopify is a name that tops every online business owner’s list. From all the essential amenities to the advanced design and marketing tools, Shopify is an ideal e-commerce platform for professional and small business owners.

Shopify blinds excellently with several top brands, enabling your small business to expand to more extraordinary lengths. In addition, the unique product research tool can add new products to your business.

However, its simple and beginner-friendly user interface makes it a perfect choice for small businesses. Shopify has an appealing website, making it convenient for new users to navigate.

Furthermore, Shopify offers a massive customization range to help you shape your small business according to your preferences. Anyone who wants to create their online store may do so in just a few simple steps using Shopify.

Shopify Key Features 

  • Shopify POS
  • SEO tool to improve the store ranking
  • Analytic for assessing business performance and sales
  • Several personalization options
  • Exceptional customer support
  • Secure payment methods

2. Squarespace

Squarespace official
Rating  4.7/5
Pricing  Starts from $23 per month 

For users looking for an upgrade from Wix, Squarespace is the perfect e-commerce platform you can go for. Squarespace offers more creative control to design your e-commerce and additional advanced functionalities like exceptional integration with top social media platforms.

The cloud-hosted webpage builder enables you to create impressive layouts for your e-commerce store that can increase traffic and boost sales drastically. Squarespace has modern, classy design templates to give your small business a sleek look.

The best part is that even with so many customization options, users are always clear about operating a robust e-commerce platform. Instead, it has a simple user interface that every new user can easily navigate.

Squarespace Key Features  

  • In-built shopping cart 
  • Unlimited products available 
  • Enables you to sell digital and physical products 
  • Mobile optimized 
  • SSL security is inclusive 
  • Annual plans offer free domain 

3. Wix

Wix official
Rating  4.5/5
Pricing  Starts from $22 per month 

If you are looking for an e-commerce platform that provides value for the money to invest, there is no better option than Wix. Every small business owner is attached to their business on an emotional level, which is also why you gain the trust of the buyers.

Wix gives you complete creative control over your e-commerce store to maintain that confidence and personal identity. In addition, a wide range of tools and functionalities is available on Wix to turn your small business into a successful e-commerce store.

As there is so much creative flexibility for users, Wix is a perfect fit for entrepreneurs or small business owners who want to create a store from scratch and design every little detail of their store.

Wix Key Features 

  • In-built abandon cart notifying. 
  • Social media marketing 
  • Seo tool 
  • Coupon builder 
  • Enables sourcing external products 
  • Email marketing 

4. BigCommerce 

Rating  4.2/5
Pricing  Starts from $29.95 per month 

The massive feature catalog of BigCommerce makes it unique and robust simultaneously. As a small business owner, you have several things to learn and take care of, which the BigCommerce team understands. So everything you need to create your e-commerce store is already on the platform, making it convenient for you.

With Bigcommerce, you will not have to switch between different tools to run your e-commerce store. Moreover, it is the most affordable e-commerce platform, which makes it ideal for small business owners with a minimal budget or businesses that have just started.

One thing about BigCommerce is that you will need a team of skilled individuals to operate the e-commerce platform if you want to make the most of it. So ensure that your business team has at least one person equipped to maximize the benefits of the tools and functionalities offered by BigCommerce.

BigCommerce Key Feature 

  • Visual merchandising tool 
  • Transaction fees are not applicable 
  • Unlimited storage 
  • Enables gaining customer feedback 
  • Massive range of free applications 
  • Excellent integration 

5. Square Online

Square Online
Rating  4.5/5
Pricing  Starts from $12 per month 

Square Online has the most exceptional approach as an e-commerce platform. Many entrepreneurs and top experts recommend Square Online to beginners and mainly small business owners because of its ability to sync the e-commerce selling strategy with your offline sales.

Suppose you want an effective plan to boost your online and offline sales. In that case, Square Online will analyze all aspects of your small business and develop a marketing strategy that expands your small business in all directions.

The silver lining to all of it is that Square Online is straightforward to use, which makes it perfect for you as a beginner who is launching an e-commerce store for the first time. The simple website of Square Online enables you to create your dream e-commerce store within a few moments.

Square Online Key Features

  • Customizable branding 
  • In-built analytics and reports 
  • Highly customizable templates 
  • API 
  • Easy order management 
  • Third-party integration is available 

6. Ecwid 

Ecwid official
Rating  4/5
Pricing  Starts from $15 per month 

Ecwid is an efficient e-commerce platform that provides all the features and tools required to generate prominent profit from your small business. In addition, it offers fantastic integrations that assist in developing sales to ensure the success of your business.

The best part about Ecwid is that even with thousands of customization and integration options, it is a straightforward e-commerce platform for beginner and expert business owners.

With Ecwid analytics, you can track the growth of your e-commerce site and social media business. It provides critical insights into your store’s entire sales, which can help you improve and adapt new revenue-generating tactics.

Ecwid Key Features 

  • Automated marketing 
  • Excellent point-of-sale tools 
  • Automates tax management 
  • Worldwide shipping 
  • Real-time rates for customers 
  • More than 40 language translations are available 

7. Zyro

Zyro official
Rating  4.6/5
Pricing  Starts from $14.99 per month 

Zyro is an excellent choice for all small business owners who have yet to gain any prior knowledge in coding but want to enter the e-commerce field. The intuitive drag-and-drop feature of Zyro helps you design your website and see how the final page would look simultaneously.

Moreover, the unique grid system of Zyro portrays a systematic representation so that even non-designers can easily create their small business website. Zyro is an AI-based e-commerce platform with a fantastic content generator.

The robust and diverse tools of ZYro make it perfect for all types of small businesses. Moreover, it has a straightforward interface makes users comfortable and enables clarity while creating a website for your small business.

Key features 

  • More than 100 customizable templates 
  • Designer website styles 
  • Multiple payment methods 
  • Advanced shipping choices 
  • Cross channel selling 
  • Logo maker and AI writer 

8. Big Cartel

Big Cartel official - Best eCommerce Platforms For Small Business
Rating  3/5
Pricing  Starts from $9.99 per month 

Big Cartel has always been famous among large-scale businesses and multinational companies for running their e-commerce stores. The reason is that Big Cartel requires considerable coding and technological skills to get the best out of the e-commerce platform.

However, it is unnecessary that a small business can’t use it to its benefit. Big Cartel is the best e-commerce platform for small business owners with a creative or tech-savvy company. Even with the limited themes and design, a coder can create an utterly personalized e-commerce store.

Small businesses selling artwork like paintings, sculptures, etc., will find Big Cartel’s features and functionalities more than enough.

Big Cartel Key Features 

  • Bulk editing 
  • Inventory tracking and Management 
  • Around 500 products 
  • HTML and CSS 
  • Javascript 
  • Google Analytics 

9. WooCommerce

WooCommerce Official - Best eCommerce Platforms For Small Business
Rating  4.9/5
Pricing  Custom 

WooCommerce is a popular e-commerce platform throughout the world. Some top online sellers and entrepreneurs use WooCommerce and earn 6-7 figure monthly salaries. One of the unique characteristics of WooCommerce is that it is built on WMS or WordPress Management System and is incredibly easy to use.

Most of the e-commerce stores and websites available on the internet today are functioned by WooCommerce. It has a robust content management system that enables you to seek guidance in each step of creating your e-commerce.

As a small business owner, your concern must be to gain a loyal customer base and positive feedback in the initial stage. WooComerce empowers you to build a well-functioning and appealing webpage with all the advanced themes and excellent official extensions essential to establishing brand value.

The best part about WooCommerce is its flexibility because it is open source. However, you will need essential technical knowledge to operate a robust e-commerce platform and maximize the advantage.

WooCommerce Key Features 

  • Email marketing 
  • Mobile friendly 
  • Exceptional order management 
  • Multiple currencies available 
  • High data security 
  • Systematic inventory management 

10. Weebly

Weebly official - Best eCommerce Platforms For Small Business
Rating  4/5
Pricing  Starts from $6 per month 

Although Weebly has some top-notch customizations, designs, and other functionalities, it has limited options compared to other e-commerce platforms. So while Weebly does an excellent job creating a well-functioning and responsive e-commerce store, it might have a limited marketing opportunity to expand your small business.

If you are looking for a beginner-friendly website with a reasonable price, you must consider the option of Weebly. However, to expand your small business on a larger scale and create a brand, you should keep exploring other e-commerce platforms.

Weebly Key Features 

  • Webpage analytics 
  • Registered domain 
  • Excellent drag-and-drop tool 
  • Fast loading websites 
  • Personalized styles 
  • Inventory management 

11. Shift4Shop Shift4Shop official - Best eCommerce Platforms For Small Business

Rating  4.2/5
Pricing  Starts from $29 per month 

Shift4Shop aims to be a one-stop solution for all business owners, small or big. For every small business owner who wishes to have one e-commerce platform that enables you to establish, sell and market your products, Shift4Shop might be the e-commerce platform you are looking for.

Shift4Shop is the ultimate e-commerce platform that covers many shopping cart options and e-commerce action buttons. This e-commerce platform’s flexibility empowers you to create a customized website for your small business.

Whether you have a small business or a big company, Shift4Shop caters to all your requirements, like themes, designs, inventory, payment methods, etc. Additionally, you never have to worry about running out of resources with Shift4Shop as it keeps upgrading its tools yet, has an effortless interface.

Shift4Shop Key Features  

  • Fast checkouts
  • Coupons and discounts 
  • Product visualization 
  • API 
  • CRM 
  • Channel management 

12. Volusion

Volusion Official

Rating  4.3/5
Pricing  Starts from $35 per month 

Volusion is a great e-commerce platform for small business owners looking to start their online store. This all-in-one platform offers easy setup and quick, intuitive navigation with no coding required. 

Volusion also provides integrated hosting, so you don’t have to worry about setting up a separate web host. Volusion also offers a-in blog platform, so you can easily add content to your site. 

Plus, their pricing plans are quite budget friendly – perfect for small businesses on a tight budget. All in all, Volusion is a great choice for small businesses looking to start an e-commerce store.

Volusion Key Features

  • Product and inventory management
  • Payment processing
  • Marketing tools
  • SEO optimization
  • Analytics reporting
  • Email marketing capabilities
  • 24/7 customer support

Final Verdict: Best eCommerce Platforms For Small Business

Surfing the internet and exploring your options is easy. The tricky part comes when you must decide which is the best e-commerce platform for your niche and standard for small business owners.

All the 12 e-commerce platforms mentioned above offer some unique features but similar functionality. Depending on your checklist and budget, you must determine the best e-commerce platform for your small business.

This article helped determine the best e-commerce platform for small business companies. Over to you; which is the best e-commerce platform you have? Let us know in the comments section below!

FAQs:  Best eCommerce Platforms For Small Business

Which is the overall best e-commerce platform?

Shopify has been and still is the most popular and efficient e-commerce platform for large and small business owners. As a result, you can find all the vital functionalities necessary to create a perfect e-commerce store.

Which is the best e-commerce platform for beginners?

Several e-commerce platforms are easy to use. However, if you want an e-commerce platform with all the tools for beginners, you can go for Wix or Squarespace. 

Which is the best e-commerce platform if you are on a budget?

Many e-commerce platforms offer free trials or free plans for you to experience their functionalities. However, these free versions have limited features, so if you are looking for a complete package at an affordable price, you can opt for Weebly. 

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