To advertise on Amazon, you need a Professional Seller account first. After that, go to the advertising console. Choose from Sponsored Products, Sponsored Brands, or Sponsored Display campaigns. You only pay when someone clicks your ad.
Amazon advertising shows your products to millions of people who are ready to buy. These people are already searching for items like yours. Amazon uses a PPC (pay-per-click) model, which means you decide how much to spend.
This article will teach you how to set up your first campaign step by step. You’ll learn how to get more sales and make your products more visible.
What is Amazon Advertising?
Amazon Advertising is a pay-per-click platform that helps you promote your products on Amazon. Both sellers and vendors can use it effectively. Your ads appear in search results.
These ads also show up on product pages. Amazon has push advertising that sellers can use directly to reach customers who are shopping right now.
Apart from Sponsored Search and Display ads, Amazon sellers can also benefit from push-based advertising to re-engage shoppers even after they leave the marketplace. These ads help remind users about products they viewed, deals, or abandoned carts, increasing the chances of conversions. Using push notifications through top Push Ad Networks allows sellers to stay visible across devices and platforms, boosting recall and driving more traffic back to their listings. This strategy works especially well during sales seasons or product launches when visibility matters most.
What are the Types of Amazon Ads?
Amazon offers four main types of ads. Each type works differently. You need to choose the right one based on your goal. Do you want to sell more products? Or do you want people to know your brand name?
1. Sponsored Products
Sponsored Products are the easiest ads to understand. They promote one product at a time. These are product-level ads that appear when people search on Amazon. You will see them in search results mixed with regular products.
They also appear on product pages. Use these ads when you want to sell specific items or SKUs. This is the most popular ad type on Amazon. New sellers usually start with this one because it’s simple to set up.
2. Sponsored Brands
Sponsored Brands help you promote your whole brand instead of just one item. These are brand-level campaigns. They show your brand logo, a headline that you write yourself, and several products together.
But you need Brand Registry to use these ads. They work well for brand awareness. These ads appear at the very top of search results. They are the first thing shoppers see before they scroll down.
3. Sponsored Display
Sponsored Display ads focus on retargeting and finding the right people. These are audience-based ads. They follow shoppers after they look at products and also appear on other websites.
You can target people based on the products they viewed. You can also target based on their shopping interests. Why use these? To bring back shoppers who looked at your product but didn’t buy it.
4. Amazon Stores (Brand Stores)
Amazon Stores are free websites inside Amazon. They are multi-page branded destinations. You can show all your products here. Your entire product catalog can go in one place.
You need Brand Registry enrollment to create a store. Each store gets its own custom URL. This URL belongs only to your brand. It gives shoppers a special shopping experience.
They can browse all your products in one place. The best part? It costs nothing to create. It costs nothing to maintain. You can send people to your store using Sponsored Brands ads. This helps more shoppers discover everything you sell.
If you are new to advertising, start with Sponsored Products. They bring sales quickly. You can learn how ads work. After you understand them, add the other types. This way, you reach more customers.
How to Advertise on Amazon? Detailed Steps
Here is the exact process to start your first campaign. Follow these steps in the same order. This will help you avoid mistakes that beginners often make.
Step 1: Set Up Seller Central Account
Get a Professional Seller account. This account gives you access to Amazon’s advertising tools. You cannot create ads without it.
Step 2: Choose Your Campaign Type
Choose between Sponsored Products, Sponsored Brands, or Sponsored Display. Pick the one that matches your goal right now.
Step 3: Set Budget and Bids
Decide how much money you want to spend each day. Also, decide your starting bid amount. Start with small amounts. You can increase spending later when you see results.
Step 4: Select Products and Keywords
Choose which products you want to advertise. Then add keywords that people search for. Begin with automatic targeting. This helps Amazon collect data for you.
Step 5: Launch and Monitor
Turn on your campaign. Check it every day for the first week. Look at the numbers. Change your bids and keywords based on what’s working and what’s not working.
Don’t expect perfect results immediately. That’s normal. Your campaign needs time to collect data. Check your performance every week. Make small changes based on what the data shows you.
Managing your Amazon business finances is easier with the right tools. Check out this detailed guide on the best accounting software for Amazon sellers to find reliable options that simplify bookkeeping and track profits efficiently.
How Much Does It Cost to Advertise on Amazon?
Advertising costs are different for different products. Competition also affects costs. Here’s what you will typically spend in 2025. Your actual costs depend on your bids and your product category.
| Cost Factor | Range/Details |
|---|---|
| Minimum Daily Budget | $1 (recommended $10+) |
| Average CPC | $0.50 – $3.00 |
| Account Setup Fee | $0 (Free) |
| Monthly Subscription | Included in Professional Plan ($39.99/month) |
Amazon only uses pay-per-click. This means no upfront fees. You set daily spending limits. You can pause your campaigns anytime. This makes advertising affordable even if your budget is small.
Who Can Advertise on Amazon?
You need a Professional Seller account or Vendor Central access. Not everyone can advertise. Your account must be on the Professional plan.
Your products must be in eligible categories. You also need active Buy Box eligibility. This means Amazon trusts you to sell to customers.
Product Eligibility Criteria:
- Your products must be new, not used.
- You need products in stock.
- Products must follow all Amazon policies.
- Positive reviews help, but are not required.
Before you spend money on ads, make sure your product listings are good. If your product pages look bad, ads will waste your money. Good ads cannot fix a bad product page.
If you’re looking to start with a niche product, this guide on how to sell poker cards on Amazon can help you understand the process of setting up listings and promoting them effectively.
Understanding Key Amazon Advertising Metrics
You must track certain numbers to know if your ads are working. These four metrics are the most important. They tell you if you’re making money or losing money.
| Metric | Definition | Target Range |
|---|---|---|
| ACOS (Advertising Cost of Sale) | Ad spend ÷ Ad sales × 100 | 15-30% (product dependent) |
| CTR (Click-Through Rate) | Clicks ÷ Impressions | 0.4-0.8%+ |
| CVR (Conversion Rate) | Orders ÷ Clicks | 10-15%+ |
| ROAS (Return on Ad Spend) | Ad sales ÷ Ad spend | 3:1 or higher |
ACOS shows how much you spend to make each sale. Lower numbers are better. What’s “good” depends on your profit margins.
ROAS shows how much money you earn for every dollar you spend on ads. Try to improve CTR and CVR first. These two directly affect your profits.
Is Amazon Ad-Free Worth It?
Amazon ad-free is not for sellers. It’s a feature for regular shoppers. It removes ads when they shop on Amazon.
As a seller, you need to run ads. Ads help people find your products. They increase visibility and sales. So advertising is necessary, not optional.
Best Practices for Amazon Advertising Success
Here are proven strategies that work. Use these from the beginning. They help you avoid wasting money. They also help you become profitable faster.
- Start with automatic campaigns. Let Amazon find the best keywords for your products automatically.
- Check Search Term Reports every week. Add keywords that work well to your manual campaigns.
- Add negative keywords quickly. Block searches that don’t match your product. This stops wasted clicks.
- Fix your product listings before you run ads. Better listings mean more people buy after clicking. This lowers your costs.
- Test multiple ad types at the same time. Find out which formats work best for your products.
- Review ACOS weekly, not daily. Make bid changes based on trends, not on one single day’s numbers.
Keep optimizing every week. Your first campaign won’t be perfect. That’s completely normal. Each week gives you more data. Use that data to improve your results.
Conclusion: Advertise on Amazon with a Professional Seller Account & PPC
Amazon PPC works for any seller with a Professional account. It gives you a clear path to profit when you manage it correctly. Start with a small budget and test different campaigns, then increase spending on what works.
You must keep optimizing continuously, as your first campaigns will need adjustments. Each week of data makes your strategy better.
Launch your first campaign today and start building an advertising system that grows your Amazon business.
FAQs
Get a Professional Seller account first. Go to the advertising console. Pick a campaign type. Set your budget. Choose your products and keywords. Then launch and track your results regularly.
Amazon ad-free is for shoppers, not for sellers. It’s a subscription that removes ads from their shopping experience. Sellers run ads to increase their sales and product visibility.
Amazon takes 8% to 15% as a referral fee. This depends on your product category. If you use FBA, add those fees too. Total fees are usually $15 to $20 for every $100 sale.
Yes, many sellers make $1000 or more each month. Choose good products. Price them competitively. Create strong product listings. Run effective ad campaigns. Do this consistently for steady sales.
This is likely an Amazon Prime membership or another subscription. Sellers pay $39.99 monthly for a Professional Seller account. This includes access to advertising tools.
Log in to Seller Central. Find the “Advertising” tab at the top. Click “Campaign Manager“. This opens the advertising console, where you create and manage all your campaigns.
This is Wagner, an experienced Amazon FBA expert, and eCommerce enthusiast. With years of experience selling on Amazon, I got a wealth of knowledge to share with fellow sellers. In their writing, I cover a range of topics including Amazon FBA strategies, eCommerce trends, and online retail best practices.