Helium 10 vs Jungle Scout (2024): The BEST FBA Tool?

Are you an Amazon seller looking for the best product or keyword research tool to help you maximize your FBA business in 2024? Look no further because Helium 10 vs Jungle Scout are two of the top Amazon seller tools available, and each one offers unique features that can help you get ahead of the competition.

This article will compare Jungle Scout vs Helium 10 to determine the better Amazon seller tool for a successful FBA business in 2024. We will consider all available features, including keyword scouting, product tracking, competitor analysis, and more. 

Additionally, we’ll look at how Jungle Scout and Helium 10 differ from other popular Amazon research tools like Viral Launch and Keyword Scout.

By the end of this article, you should understand which tool is right for you and your Amazon FBA business needs in 2024.

Helium 10 vs Jungle Scout? Which Tool Do I Need?

Therefore, you can make a sound judgment. With that being said, let’s begin the comparison:

Jungle Scout – Overview

Jungle Scout is a straightforward tool to provide research tools and resources to Amazon sellers. It is relatively easy for beginners, especially with libraries with information regarding various features. But, of course, due to its ease and user-friendly appeal, it has gained much recognition.

Jungle Scout Overview


1. Affiliate Asset

Apart from Amazon selling tools, it offers a complete array of features to assist in affiliate marketing. That’s what makes it so competitive. It is not just for sellers but also the affiliate marketing experts.

2. Robust Research

As a research tool, you have complete insight regarding the similar products you want to sell. You will get consistent information about the latest trends regarding the product. The keywords will be in sync and according to the latest search information. More importantly, you can even audit your product information to gauge the relevance of the queries.

3. Competitor Audit

You can conveniently review the best-selling products, even those that rank higher than you but are similar to your product. It allows you to get reviews, insights on the development, and much more. Through this audit, you can determine how well the competitor’s overall marketing tactic worked.

4. An Easy Collection

Jungle Scout keeps it simple for the users. Instead of an array of apps and tools to learn and understand, you have two tools in the collection. First, a web app tool will work as the primary hub. Then there’s the Chrome extension that works with all Chromium-based browsers. Thus, you can use these conveniently to grow the business as an Amazon Seller.

Notable Jungle Scout Features

There are various features and tools that Jungle Scout offers. We will break the most relevant ones into simple language for you to understand. These are not the names of the tools or functions but just easy-to-read titles of the features Jungle Scout provides combined.

1. Product Database

Jungle Scout Product Database

You have a broad and highly versatile product database with Jungle Scout. It most likely has almost all products that exist online. Thus, you can conveniently research every product, especially in correlation to your area.

2. Product Ranking

Product Ranking

Apart from getting access to any product’s information, you can check out their ranking. You can compare your products with the winning products, or another product with the winning product, and so on. Finally, it gives you insight into tactics and competition.

3. Complete the Information

You will gain complete sales history and reviews when you audit any product. You will also learn about price changes and various tactics the seller used to make things possible.

4. Niche Hunter

You can explore various products from unique categories. Thus, this is a fantastic tool for finding products in your niche if you want to be an affiliated seller.

Helium 10 – Quick Review

Helium 10 is a collection of tools and apps that assist Amazon Users. It started with around 10 tools designed to help, hence the name. Over time, it has grown with the technology to bring you more tools and apps. If you’re looking to try Helium 10 you can get like 20% on Helium 10 plans right away. Bhavesh Jadhav is sharing some of the valid Helium 10 Coupon Codes to help you save on Helium 10 plans.

Helium 10 Overview

In many ways, it is similar to Jungle Scout. You can conduct keyword research and find the ones that rank higher. A complete competitor auditing tool exists, but you can spy on them as they change their strategy. Similarly, you can check for various trends and see if there is a growth in product demand.

1. FBA Amazon Seller Specific

While Jungle Scout also helps with affiliate marketing, Helium 10 specifically boosts your business as a seller. This one is for you if you have an Amazon FBA seller program member.

Additionally, you have tools to evaluate your product page in real-time as you make changes. Thus, you can improve your ranking without relying on experience and research.

2. A Professional Suite

While Jungle Scout is easy to use and beginner-friendly, Helium 10 is more for professionals. It gives that appeal of professionalism in its tools. You get various tutorials, classes, and articles that assist you in learning the tool. Hence, it requires you to invest time in learning it. Once you do, you can utilize it to the maximum potential.

3. Settle To Your Goals

This being said Helium 10 can settle and mold according to the user’s requirement. Whether you need a higher ranking, more conversion, or better exposure, you can get it all by determining the objective at the time. It allows you to tunnel vision for the best results.

4. Free Browser Extension

Chrome Extension

While Helium 10 isn’t completely free, it offers a Google Chrome extension available for free. You can use it to get a grasp of the tool. It also rolls out various enticing offers that make it cost-effective. If you compare it to Jungle Scout, it might be cheaper.

Notable Features Of Helium 10

Helium10 does have similar features to Jungle Scout. However, some stand out. Some of these are similar to Jungle Scout with a little better approach, which puts things in Helium 10’s favor.

1. Spreadsheet Keywords

Helium 10 organizes all keywords in a spreadsheet, unlike other tools. You can check the ranking, volume, and other essential information conveniently.

2. AI Data-Driven

If you have a specific end goal or an objective, the AI-drawn tools will provide you with various strategic insights for the optimum result according to your goals.

3. Reverse Audit Analysis

Helium 10 doesn’t just provide you with an insight into the competitor. It can reverse engineer all the keywords and tactics. Thus, you can immediately start using them if you want to do the old-school’ copy-pasting.’ It also brings you better insights.

4. Black Box

As an Amazon Seller, you can find various products that are high in demand but only available in some places. Doing so will make you a more accessible investor in monopoly tactics.

Black Box

5. Human Error Insight

Most of the tools need to be more precise and accurate. Helium 10 also brings you the ‘potential’ misspellings of people’s keywords and queries. You can incorporate these in your strategies for better results, especially if they rank high.

6. Refund Genie

Amazon does provide refunds and compensation for product loss and other problems. However, only a few people know how to do that. Refund Genie brings you complete instructions and tools to get your refund. It minimizes your loss and boosts your profits.

Helium 10 vs Jungle Scout – Comparison Of Features

Here is a comparison of features for Helium 10 and Jungle Scout:


Helium 10

Jungle Scout

Product Research



Rank Tracker



Keyword Research



Sales Tracking



Product Tracking



Request Reviews in One Click



Opportunity Finder



Inventory Manager



Supplier Database



Opportunity Score



Email Campaigns



Mobile App



PPC Automation Tool



Helium 10 vs Jungle Scout – Advantages & Disadvantages

Advantages of Helium 10

  • Free Services: As mentioned earlier, while Helium10 isn’t completely free, it does come with a free Chrome extension.
  • 30-Days Trial: Helium 10 does offer a money-back guarantee with a 30-day trial of the premium features so that you can make a better buying decision.
  • Complete Suit: There are many tools to use and understand to flourish as an Amazon Seller.
  • High Accuracy: While not as high as Jungle Scout, Helium 10 has a remarkable accuracy compared to other tools.
  • Proper Customer Support: The support team is fantastic, and you can access all guides, articles, and instructions to learn using the tools.

Disadvantages Of Helium 10

  • Expensive: Helium 10 is still more costly than Jungle Scout
  • Requires Time And Dedication: There’s no doubt that you will first have to learn it before using it.
  • Not Beginner-Friendly: While it does have all the databases for instructions, it could be a more beginner-friendly tool.
  • Too Much To Confuse: The availability of too many tools (more than 10) makes it confusing for users to understand and use all of them.

Advantages Of Jungle Scout

  • Cost-Effective: Jungle Scout is cheaper than its competitors for the same features it provides.
  • Easy To Use: There’s no doubt that Jungle Scout has an intuitive interface that even less tech-savvy individuals can get used to.
  • Higher Accuracy: Developers only had to focus on two tools. As a result, they have enhanced Jungle Scout’s accuracy compared to many other tools, like Helium 10.
  • Complete Data: You can get insights and information regarding any product on the Amazon database. It includes keyword research, comparison, and much more.
  • Strategic Insights: Before initiating or making changes to the page, you can evaluate it with Jungle Scout to see the ranking and results.

Disadvantages Of Jungle Scout

  • Not Universally Compatible: Jungle Scout requires a PC system if you want to use it. Although the website does work with Mobile, there isn’t a compatible Mobile app.
  • No Free Access Or Trial: Jungle Scout doesn’t offer free trials or access to tools and extensions.
  • Lacks Tools: As it is bare, essential, and straightforward, despite the compelling array of features, it needs more tools. Most of these tools are something competitors, like Helium 10, bring us a complete suite.

Helium 10 vs Jungle Scout – Things That Matter

Now that you’ve gotten the essential information about each tool, it is time to move to the actual comparison. For this, we will mostly omit the standard tools and functions. This review will focus on each Amazon seller utility’s tools and capabilities.

Even though they have different names, their functions are the same. From the above-given information, you will know the following:

  • Both tools provide you with a list of products with information to pick and sell
  • Both tools help you reverse engineer competitors’ pages, keywords, and more.
  • You can look at the competitor’s performance and product to understand how they are doing.
  • It is easier for you to use these analytics tools to form any strategy.
  • Both offer you Chrome extensions and app versions. None of them stand out.

Therefore, if you’re looking for something that does all that, it all comes down to your seeking price and efficacy. However, some unique things stand out, as given below.

Jungle Scout – Supplier Database

This is more of an exclusive list of verified sellers on Amazon. It filters out all other competition and gives you the highest-ranking ones. So if they change their page and strategy, you will learn about it. That’s what makes this quite an appealing feature.

Jungle Scout – Giveaway Platform

If you’re running out of ideas for the sale or offers, the Giveaway platform helps you develop new ideas. It can help you reach your sales end goals and much more. This is unique and can help with the advertisement endeavors for your product.

Helium 10 – Refund Genie

Refund Genie is exclusive to Helium 10, and Jungle Scout has no similar option. However, if you need to learn proper methods of getting a refund for your items, incredibly damaged or canceled orders, this is a great choice.

Helium 10 – Competitor Keyword Spy

Helium10 isn’t limited to SEO keywords and page analysis. Instead, it also gives you a comprehensive list of all other measures. It will tell you if the competitors used any PPC campaign, SEO tools, and different integrations as a competitor spy tool. Thus, you get complete information and not just bare basics.

Battle Of Accuracy: Helium 10 vs Jungle Scout

We’ve consistently talked about the accuracy of Jungle Scout and Helium 10. There have been mentions that Jungle Scout is more accurate, but Helium 10 is also more accurate than other tools. How true is that? Here is a quick overview:

Helium 10 Has an Accuracy Of 74%:

It means Helium 10 needs to be more accurate around 26% of the time. That is also divided among other possibilities:

  • Out of 24%, 8% still claim that the product will sell at least 1/3rd of the prediction, and another 8% also claim that it can sell up to half of the predictions.
  • Finally, the remaining 8% is the only way the product won’t sell.
  • So, the accuracy for sales is still 92% if you want to be optimistic.

Every tool is flawed. Helium10 is very accurate. You can also change the accuracy factor drastically according to your tool use.

Jungle Scout Has an Accuracy Of 84.1%:

Now that is a significant jump in comparison to Helium 10. It’s almost a gap of 10%, and we all know it can make quite a difference in business. But things aren’t always the way they seem.

Jungle Scout Accuracy

Let’s break it down further:

  • 15% of Inaccuracy is broken down into 5% Of 1/3rd sales and 5% of total half sales with 5% chances of complete failure
  • If you combine that, then it has an accuracy of around 95%

The difference becomes more insignificant if you compare 95% to 92% Of Helium 10.

Of course, it is easier to use Jungle Scout, so you have to give it props.

Helium 10 vs Jungle Scout: Customer Support & Resources

Oddly, some users look at customer support and resources for the best tool to improve sales. Having robust customer support can help solve the query quickly and assist you in accessing the tool. 

Jungle Scout and Helium 10 claim to have an excellent customer support system. But do these tools provide what it claims? Let’s check it out. 

Jungle Scout: Resources & Customer Support

When I first accessed Jungle Scout’s customer support, I came across many resources that helped me quickly get the answers to queries. It offers services like Jungle Scout Academy, which teaches you all you need to know about Amazon sellers. It has a plethora of knowledge in the field of its resources and a personal blog with various in-depth case studies.

Jungle Scout Customer Support - Helium 10 vs Jungle Scout

Contact the company’s customer service department if you have problems using the tool. I received a prompt response from their customer service representatives. They are available 24 x 7 nights to attend the queries, which I love the most about the Jungle Scout. 

Helium 10: Resources & Customer Support

On the other hand, when I came across Helium 10 customer support, I found similar features to Jungle Scout at first glance. But, Helium 10 offers many training materials that let you use the tool easily. Above this, you can access the Helium 10 Freedom Ticket course with the premium plan. With this plan, you will know how to make more sales on Amazon.

Helium 10 Customer Support - Helium 10 vs Jungle Scout

Besides that, the customer support system of the Helium 10 is no less than the Jungle Scout. So you get a quick response to your queries from the customer support system. 

Helium 10 vs Jungle Scout: Pricing Plans Comparison

Before deciding, we pay attention to the pricing plans of our tools. This helps to know whether the plan is worth improving sales or not. So, let’s check out the pricing plans of both these tools to know which tool is worth having. 

Jungle Scout Pricing Plans

Jungle Scout provides three different pricing plans for users. The plans are listed below:

Check out our working Jungle Scout Discount Coupon to start with Jungle Scout.


Jungle Scout Pricing Plan - Helium 10 vs Jungle Scout

1. Basic Plan

This Jungle Scout subscription is suited for new Amazon sellers and costs $49 monthly. With this bundle, you’ll get a single-user license with Jungle Scout Chrome extensions. Additionally, you get access to features like a product launch, keyword finder, and many more. 

2. Suite Plan 

This plan is for Amazon sellers who want to grow their business. This membership provides everything in the base plan plus multiple-user access, a product finder, historical analysis, keyword trackers, review automation, and more.

3. Professional Plan 

For this plan, sellers need to pay $129 per month, and this plan is excellent for those Amazon sellers who want to expand their business. This plan includes all the features offered by the Jungle Scout, and users can easily access historical data, pricing history, 1000 ASINs, and trackers. 

Helium 10 Pricing Plans

Compared to Jungle Scout, Helium 10 has four different pricing plans for sellers who want to grow their business. 

Note: If you are looking to get started with Helium 10, check our working Helium 10 Coupon Code here.


Helium 10 Pricing

1. Starter Plan- At $39 per month 

This plan is for a basic understanding of the tools. The tool is excellent for beginners to start selling products and find the best products to make sales on Amazon. In addition, it gives you access to features like X-rays and Freedom Ticket.

2. Platinum Plan- At $99 per month 

The plan provides solutions such as a keyword tracker, index checker, ASIN alerts, and other features. The best thing is a 30-day money-back guarantee, so you can easily try the subscription plan without worrying. This would be excellent for growing business.

3. Diamond Plan- At $279 per month

The plan includes all the features and is perfect for expert sellers. You can access multi-user logins, inventory management, seller accounts, and many more features. 

4. Elite Plan- At $399 per month

Suppose you are an advanced-level seller and need instant sales results. This would benefit the advanced-level sellers and offer periodic training about excelling as an FBA seller. 

Helium 10 VS Jungle Scout – The Winner

There isn’t exactly a clear winner. After all, Helium 10 is a little more complex, and you can also increase your accuracy rates. Meanwhile, Jungle Scout is easier to use with tested and calculative risk. It all comes down to your requirements. Jungle Scout might be better if you want to span out and use an affiliate program. Here is a quick tip:

Helium 10 Is Great For Professionals –

Any enterprise, manufacturer, or factory outlet would benefit from Helium10 more. You’d have to hire a professional team, but it will be worthwhile. Alternatively, if you’re willing to spend time learning it, you can also become a professional. With the complete suite, that’s what it is excellent for.

Jungle Scout Is Great For Beginners –

Jungle Scout might be better if you are new to Amazon Seller tools or have little budget. But, of course, it is straightforward and suitable for any business that doesn’t have the workforce and resources to operate.

Conclusion: Helium 10 vs Jungle Scout

This concludes the battle between the two Companies using fancy names, but it is just the same tools with different names. Therefore, it gets challenging. It is like asking whether you should use One Drive Or Google Drive.

You would have to check for the company’s history, its succession, and reviews of the people. Both Helium 10 and Jungle Scout are great options. It all comes down to what you would be more comfortable using.

Therefore, it would be better to get them for a test ride. Helium 10 offers such leisure, while Jungle Scout doesn’t. So get your perfect collection of tools to thrive as an Amazon Business Seller.

Frequently Asked Questions:

Do Amazon Sellers Need These Tools?
It’s the same as wondering whether you need Digital Marketing Tools. The reason for using them is the same, access to better resources and information. Of course, you can do fine without these tools, but utilizing Amazon Seller tools like Helium 10 and Jungle Scout would be better.
Are There Discounts And Offers For Two?
Jungle Scout is already cheaper, while Helium 10 often rolls out frequent offers and discount coupons. So you can check out their official websites to learn more about these offers.
Do You Need A PC For These Tools?
Yes. A dedicated system would be essential to ensure the proper functioning of the tools. Some of these can be used with tablets or mobile phones. But nothing can beat the ease of using them on the PC. Therefore, you should undoubtedly get a PC for these tools.
Can You Use Both Of Them?
Yes, you can. Although it wouldn’t make sense, you can use both if you’d like. There’s no limit to how many tools you can use. So it is up to your choice and budget.

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