Helium 10 vs Jungle Scout – Which is the Best Tool For Amazon Sellers?

Welcome to the battle between the top two tools for Amazon Sellers. Helium 10 and Jungle Scout have been under consistent debate regarding which one of these is worth it. Which one is the best tool for Amazon sellers? If you’re curious, then this is your stop to make the judgment.

Helium 10 VS Jungle Scout

This review will go through each of these platforms and analyze their features, pros, and cons. You will have information to bid them against each other. There will be a verdict and our opinion of what we think is the best. However, the information is unbiased and attempts to help you understand the two.

Helium 10 vs Jungle Scout:

Therefore, you would be able to make a sound judgment. With that being said, let’s begin the comparison:

Jungle Scout – Overview

Jungle Scout is a straightforward tool to provide research tools and resources to Amazon sellers. It is relatively easy to understand for beginners, especially with libraries that have information regarding various features. Of course, due to its ease and user-friendly appeal, it has gained a lot of recognition.

jungle scout

1. Affiliate Asset

Apart from Amazon selling tools, it also brings you a complete array of features to assist in affiliate marketing. That’s what makes it so competitive. It is not just for sellers but also the affiliate marketing experts.

2. Robust Research

As a research tool, you have complete insight regarding the similar products that you want to sell. You will get consistent information about the latest trends regarding the product. The keywords will be in sync and according to the latest search information. More importantly, you can even audit your product information to gauge the relevance to the queries.

3. Competitor Audit

You can conveniently review the best-selling products, even those that rank higher than you but are similar to your product. It allows you to get reviews, insights on the development, and much more. Through this audit, you can determine how well the competitor’s overall marketing tactic worked.

4. An Easy Collection

Jungle Scout keeps it simple for the users. Instead of an array of apps and tools to learn and understand, you have two tools in the collection. There is a web app tool that will work as the primary hub. Then there’s the chrome extension that works with all chromium-based browsers. Thus, you can learn to use these conveniently to grow the business as an Amazon Seller.

5. Notable Jungle Scout Features

There are various features and tools that Jungle Scout offers. We are going to break the most relevant ones into simple language for you to understand. These are not the names of the tools or functions, but just an easy to read title of the features Jungle Scout provides combined:

6. Product Database

Primarily, you have a broad and highly versatile product database with Jungle Scout. It most likely has almost all products that exist online. Thus, you can conveniently research for every product, especially in correlation to your area.

7. Product Ranking

Apart from getting access to any product’s information, you can also check out their ranking. You can compare your products with the winning products, or another product with the winning product, and so on. It gives you insight into tactics and competition.

8. Complete Information

When you audit any product, you will gain complete information like sales history and reviews. You will also gain knowledge regarding any price changes and various tactics the seller used to make things possible.

9. Niche Hunter

You can explore various products from unique categories. Thus, if you want to be an affiliated seller, this is a fantastic tool to find products in the niche you specialize in.

10. SEO Research

You can conduct thorough keyword research, which allows you to understand the most effective way to gain ranking. It makes things borderline easy for you to use.

11. Relevancy Ratings

You can also check whether your product page and the content are optimized correctly according to the SEO and keywords from popular products.

Benefits Of Jungle Scout:

jungle scout benefits

  • Cost-Effective: Jungle Scout is cheaper than its competitors for the same features they provide.
  • Easy To Use: There’s no doubt that Jungle Scout has an intuitive interface that even less tech-savvy individuals can get used to.
  • Higher Accuracy: Developers only had to focus on two tools. As a result, they have enhanced Jungle Scout’s accuracy compared to many other tools, like Helium 10.
  • Complete Data: You can get insights and information regarding any product that exists on the Amazon database. It includes keyword research, comparison, and much more.
  • Strategic Insights: Before initiating or making changes to the page, you can evaluate it with Jungle Scout to see the ranking and results.

Drawbacks Or Cons:

  • Not Universally Compatible: Jungle Scout primarily requires you to have a PC system if you want to use it. There isn’t a compatible Mobile app, although the website does work with Mobile.
  • No Free Access Or Trial: Jungle Scout doesn’t offer free trials or free access to tools and extensions.
  • Lacks Tools: As it is bare, essential, and straightforward, despite the compelling array of features, it lacks tools. Most of these tools are something other competitors, like Helium 10, bring us a complete suite.

Helium 10 – Quick Review

Helium 10 is a collection of various tools and apps that focuses on assisting Amazon Users. It started with around 10 tools designed to help, hence the name. Over time, it has grown with the technology to bring you more tools and apps.

helium 10

In many ways, it is similar to Jungle Scout. You can conduct keyword research and find the ones that rank higher. There is a complete competitor auditing tool, but you can also spy on them as they change their strategy. Similarly, you can check for various trends and see if there is a growth in product demand.

1. FBA Amazon Seller Specific

While Jungle Scout also helps with affiliate marketing, Helium 10 specifically boosts your business as a seller. If you have a member of the Amazon FBA seller program, this one is for you.

Additionally, you have tools specifically to evaluate your product page in real-time as you make changes. Thus, you can make changes for a better ranking without having to rely on experience and research.

2. A Professional Suite

Comparatively, while Jungle Scout is easy to use and beginner-friendly, Helium 10 is more for professionals. It gives that appeal of professionalism in its tools. You get various tutorials, classes, and articles that assist you in learning the tool. Hence, it requires you to invest time to learn it. Once you do, you can utilize it to the maximum potential.

3. Settle To Your Goals

This being said, Helium 10 can settle and mold according to the user’s requirement. Whether you need a higher ranking, more conversion, or better exposure, you can get it all by determining the objective at the time. It allows you to tunnel vision for the best results.

4. Free Browser Extension

While Helium 10 isn’t completely free, it offers a Google Chrome extension available for free. You can use it to get a grasp of the tool. It also rolls out various enticing offers that make it cost-effective. If you compare it to Jungle Scout, it might be cheaper.

5. Notable Features Of Helium 10

Helium10 does have similar features to Jungle Scout. However, some stand out. Some of these are similar to Jungle Scout with a little better approach, which puts things in Helium 10’s favor. Here is a quick overview:

6. Spreadsheet Keywords

Unlike other tools, Helium 10 organizes all of the keywords in a spreadsheet. You can check the ranking, volume, and other essential information conveniently.

7. AI Data-Driven

If you have a specific end goal to meet or an objective to achieve, the AI-drawn tools will provide you various strategic insights for the optimum result according to your goals.

8.Reverse Audit Analysis

Helium 10 doesn’t just provide you an insight into the competitor. It can reverse engineer all the keywords and tactics. Thus, you can immediately start using them if you want to do the old-school ‘copy-pasting.’ It also brings you better insights.

9. Black Box

As an Amazon Seller, you can find various products that are high in demand but not available everywhere. By doing so, you will be a more accessible investor in the area for monopoly tactics.

10. Human Error Insight

Most of the tools are too precise and accurate. Helium 10 also brings you the ‘potential’ misspellings of the keywords and queries people make. You can incorporate these in your strategies, especially if they are high in the ranking, for better results.

11. Refund Genie

Amazon does provide refunds and compensation for product loss and other problems. However, not many people know how to do that. Refund Genie brings you a complete assortment of instructions and tools to get your refund. It minimizes your loss and boosts your profits.

Advantage Of Using Helium 10:

helium 10 price

  • Free Services: As mentioned earlier, while Helium10 isn’t completely free, it does come with a free chrome extension.
  • 30-Days Trial: Helium 10 does offer a money-back guarantee with a 30-day trial of the premium features. Hence, you can make a better buying decision.
  • Complete Suit: There are many tools to use and understand to flourish as an Amazon Seller.
  • High Accuracy: While not as high as Jungle Scout, Helium 10 has a remarkable accuracy compared to other tools.
  • Proper Customer Support: The support team is fantastic, and you also have access to all guides, articles, and instructions to learn using the tools.

Cons Of Using Helium 10:

  • Expensive: Helium 10 is still more costly than Jungle Scout
  • Requires Time And Dedication: There’s no doubt that you will first have to learn it before using it.
  • Not Beginner Friendly: While it does have all the databases for instructions, it is not a beginner-friendly tool.
  • Too Much To Confuse: The availability of too many tools (more than 10) makes it confusing for users to understand and use all of them.

Helium 10 VS Jungle Scout – Things That Matter

Now that you’ve gotten most of the essential information about each tool, it is time for you to move to the actual comparison. For this, we will mostly omit the standard tools and functions. This review will focus on the specific tools and capabilities of each Amazon seller utility.

Even though they have different names, their functions are the same. From the above-given information, you would know:

  • Both tools provide you a list of products with information to pick and sell
  • Both tools help you reverse engineer competitor’s pages, keywords, and much more.
  • You can get a look at the competitor’s performance and product to understand how they are doing.
  • It is easier for you to use these analytics tools to form any strategy.
  • Both offer you chrome extensions and app versions. None of them stand out.

Therefore, if you’re looking for something that does all of that, it all comes down to your seeking price and efficacy. However, some unique things stand out, given below.

Jungle Scout – Supplier Database

This is more of an exclusive list of verified sellers on Amazon. It filters out all other competition and gives you the highest-ranking ones. If they make any change in their page and strategy, you will learn about it. That’s what makes this quite an appealing feature.

Jungle Scout – Giveaway Platform

If you’re running out of ideas for the sale or offers, the Giveaway platform helps you come up with new ideas. It can help you reach your sales end-goals and much more. This is unique and can help with the advertisement endeavors for your product.

Helium 10 – Refund Genie

Refund Genie is exclusive to Helium 10, and there isn’t any similar option for it in Jungle Scout. If you feel like you need to learn proper methods of getting a refund for your items, especially the orders that get damaged or canceled, this is a great choice.

Helium 10 – Competitor Keyword Spy

Helium10 isn’t limited to SEO keywords and page analysis. It gives you a comprehensive list of all other measures as well. It will tell you if the competitors used any PPC campaign and used SEO tools and different integrations as a competitor spy tool. Thus, you get complete information and not just bare basics.

Battle Of Accuracy:

We’ve consistently talked about the accuracy of Jungle Scout and Helium 10. There have been mentions that Jungle Scout is more accurate, but Helium 10 is also more accurate than other tools. How true is that? Here is a quick overview:

Helium 10 Has an Accuracy Of 76%:

It means that Helium 10 is only inaccurate around 24% of the time. That is also divided among other possibilities:

  • Out of 24%, 8% still claims that the product will sell at least 1/3rd of the prediction and another 8% also claims that it can sell up to half of the predictions.
  • Finally, the remaining 8% is the only way the product won’t sell at all.
  • So, in short, the accuracy for sales is still 92% if you want to be optimistic.

No tool is perfect. Helium10 is just very accurate. You can also change the accuracy factor drastically according to your use of the tool.

Jungle Scout Has an Accuracy Of 85%:

Now that seems like a significant jump in comparison to Helium 10. It’s almost a gap of 10%, and we all know that it can make quite a difference in business. But things aren’t always the way they seem. Let’s break it down further:

  • 15% of Inaccuracy is broken down into 5% Of 1/3rd sales, and 5% of total half sales with 5% chances of complete failure
  • If you combine that, then it has an accuracy of around 95%

Now, if you compare that 95% to 92% Of Helium 10, the difference becomes a little more insignificant.

Of course, it is easier to use Jungle Scout, so you have to give it props.

Helium 10 VS Jungle Scout – The Winner

There isn’t exactly a clear winner. After all, Helium 10 is a little more complex to use, and you can also increase your accuracy rates. Meanwhile, Jungle Scout is easier to use with tested and calculative risk. It all comes down to your requirement. If you want to span out and use an affiliate program, Jungle Scout might be better. Here is a quick tip:

Helium 10 Is Great For Professionals –

Any enterprise, manufacturer, or factory outlet would benefit from Helium10 more. You’d have to hire a professional team for it, but it will be worthwhile. Alternatively, if you’re willing to spend time learning it, you can become a professional as well. With the complete suite, that’s what it is excellent for.

Jungle Scout Is Great For Beginners –

If you are new to Amazon Seller tools or don’t have much budget, Jungle Scout might be better. Of course, it is straightforward and suitable for any business that doesn’t have the workforce and resources to operate.

Frequently Asked Questions:

1Q. Do Amazon Sellers Need These Tools?

Ans: It’s the same as wondering whether you need Digital Marketing Tools or not. The reason for using them is the same, the access to better resources and information. You can do fine without these tools, but it would be better to utilize Amazon Seller tools like Helium 10 and Jungle Scout.

2Q. Are There Discounts And Offers For Two?

Ans: Jungle Scout is already cheaper, while Helium 10 often rolls out frequent offers and discount coupons. You can check out their official websites to find out more about any of these offers.

3Q. Do You Need A PC For These Tools?

Ans: Yes. A dedicated system would be essential to ensure the proper functioning of the tools. Some of these can be used with tablets or mobile phones. But nothing can beat the ease of using them on the PC. Therefore, you should undoubtedly get a PC for these tools.

4Q. Can You Use Both Of Them?

Ans: Yes, you can. Although it wouldn’t make sense, you can use both of them if you’d like. There’s no limit to how many tools you can use. It is up to your choice and budget.


This concludes the battle between the two. Companies are indeed using fancy names, but it is just the same tools with different names. Therefore, it gets challenging. It is like asking whether you should use One Drive Or Google Drive. You would have to check for the company’s history, its succession, and reviews of the people. Both Helium 10 and Jungle Scout are great options. It all comes down to what you would be more comfortable using.

Therefore, it would be better to get them for a test ride. Helium 10 offers such leisure while Jungle Scout doesn’t. So go ahead and get your perfect collection of tools to thrive as an Amazon Business Seller.

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