Indeed, Amazon is the biggest name in the e-commerce arena right now. If we talk numbers, there are well over 130 million products currently listed on Amazon and hundreds of millions of buyers looking to purchase every month at the marketplace. Why not sell on Amazon and bring home some big cash?
The number of people looking to sell on Amazon is not small; there are almost 2.5 million active merchants on Amazon. So if you are an aspiring entrepreneur who wants to turn your fortune, you will have to face fierce competition. This is when you need a seller tool like Viral Launch.
There are several Amazon seller toolkits available in the market, and figuring out which is the right one according to your business needs can be daunting. The viral Launch has been on the scene for almost 8 years and has successfully helped thousands of sellers establish their businesses on Amazon.
Now, After using the tool for over 8 months, I am ready to share my experience of Viral Launch. In this article, I will cover each tool element in detail, including its key features, affordability, and success rate. Stay with me till the end; we can decide if Viral Launch is the way forward.
Viral Launch Review: In A Nutshell (2023)
Viral Launch is a multi-tool platform designed to assist Amazon sellers throughout their journey on Amazon. The platform includes more than 10 tools to help you find a profitable product, select the high converting keywords, analyze your competitor’s strategies, and so on.
Launched in 2014, the Viral Launch has helped its users generate over $8 billion in sales worldwide. Apart from taking care of business-end requirements, the platform also consists of specific tools for special PPC planning and generating advertisements for your business.
If you are a beginner, Viral Launch also will come in handy in spotting new opportunities through market analysis, improving the quality of your listing, and scaling up your performance.
Viral Launch: What It Brings to the Table?
Viral Launch has tools for everything you need to improve your business style and generate high sales, from product research to product launch and keyword search to listing optimisation. Let’s go through some key features of the platform.
With the Market Intelligence tool, You can refine your product research further. Market intelligence analyzes a product’s historical performance based on its selling cost, sales history, past profit, etc.
You can also find out what sellers are selling the exact product and their prices, along with the sales estimates and current market trends.
Locate the market Intelligence tool on the Viral launch page, and search with the product name you plan to sell. You will gather vital information regarding competitors’ sales figures, per unit profit, monthly revenue, and sales.
Competitor Intelligence has been one of the best additions to the Viral launch toolkit. This is the best way to spy on your competitors and know their strategies and listings.
All you need to do is type a product’s ASIN and search, and you can explore all the top keywords from your rivals. You also get valuable insight into the product’s price, sales, reviews, keyword ranks, traffic, etc.
Competitor Intelligence is a great way to keep your rivals under surveillance at your fingertips. A good Amazon listing is all about keywords that make your product appear higher in Amazon search results.
With Competitor Intelligence, you can track down the best-performing keywords of your rivals, analyze their performance, copy their strategy, and develop a better one if you can.
Finding a product to sell is the first step towards your Amazon journey, and Product Discovery ensures it’s the best one. The tool is there to help you find the top-performing products you can choose from to sell on Amazon.
You can find additional details such as the number of sellers selling the same product, product demand, and its performance. Click on Product Discovery, enter the keyword and let the tool do the magic. You can also base your search on various filters, such as profit margin, average review rating, and investment cost.
As I mentioned above, Amazon listings are all about keywords. Quality keywords can make or break your sale. With the Viral Launch, you get a comprehensive Keyword research tool that allows you to look up for most trending keywords that may push your product higher and make them easily discoverable on Amazon.
Go to Keyword Research, type the keywords of your choice, and you are presented with various data metrics related to the keyword, including priority score, relativity score, search volume on the keyword, search trend, and opportunity score.
You can use competitor intelligence to find your rival’s keywords and run them on the keyword research tool to determine their performance and success rate.
Viral Launch also provides a Chrome extension for you to have all the necessary tools and data within reach of a few clicks. The extension comes in handy while browsing the Amazon website for products.
All the information about the product can be retrieved from the extension without signing in to your Viral Launch profile. The relevant keywords, monthly sales of any product, and historical sales figures,
In other words, the extension is a quick product discovery tool that provides quick product information, market analysis and trends, and sales estimates. Download it from Google Chrome Web Store or the Viral Launch website and add it to your browser.
Listing Creation and Optimization:
The listing Builder tool integrates all the data from product discovery, keyword research, and market intelligence and helps you create the most attractive and successful listings.
Open Listing Builder and start creating your listings using your keywords. You can also import your existing listings and optimize them using relevant keywords. The listing builder shows you the trending keywords to use, which you can sort by volume, ranking, and competition.
After creating your listing, you can check the optimization score to evaluate your listing further.
Listing Analysis is a comprehensive screening and optimization process of the listing which you’ve created. You can compare your listing based on price, revenue, and sales. Moreover, you get vital information regarding photos used in the listing (quality, number, and size) and a final optimization score based on the keywords, content, and photos.
Kinetic PPC and Product Launch:
Viral Launch also provides product launch and PPC services for its Pro plan customers. This module is handled by the launch team of market experts at Viral Launch.
You can launch a product using the website, and the team does everything needed to expose your listing to the maximum number of consumers.
With Viral Launch, you don’t need to manage your PPC campaigns manually. Instead, the experts have taken care of it and implemented the required customization rules, such as targeting the product, search terms, advertisement, and other PPC variables.
Viral Launch Pricing: How Much Does It Cost?
Viral Launch has 3 plans for its customers – Essentials, Pro, and Pro Plus Ads.
The Essentials plan comes with product discovery and keyword research tools. You also get a Chrome extension for instant product research. Additionally, you get access to the global market data for worldwide product research.
The Pro plan includes everything from the Essential plan. Besides that, you get more filters, including sales history, and monthly to widen your product discovery. You also get full access to the listing builder and competitor intelligence tools. Moreover, you get the powerful keyword tracker tool to monitor your keyword performance, rank, search volume, etc.
Pro Plus Ads
Pro Plus ads plan gives you full access to the Viral Launch Platform and is more suitable if you are looking to generate advertisements and want product launch services. Along with all the features from the Essential and Pro plans, the Pro Plus Ads plan gives you campaigning ideas, 24/7 PPC monitoring, campaign rules customizations, and much more.
All the plans include:
- Expert assistance
- FBA studying material including video guides, ebooks, and so on
- Tutorials on how to sell on Amazon
- Up to a 15% discount if you purchase a yearly plan
Viral Launch: Additional Features
When running an Amazon business, you heavily rely on the data to analyze competition, market trends, product demand, etc. The more precise the data is, the higher the chances for your strategy to work out.
With Viral Launch, the margin of error is less due to the highly accurate data elements. The platform has access to over 28 million Amazon Products across the marketplace and provides real-time data, meaning you can base your planning on current market trends and buyers’ moods.
To analyze the accuracy of seller tools, the popular FBA software company Jungle Scout has performed deep research on more than 10 seller kits. This report shows Viral Launch is second on the data accuracy and validity list.
How accurate this report is, is a bit tricky since Jungle Scout is also a popular FBA seller platform and sits on top in this accuracy result. However, We have talked to Amazon sellers who use or used Viral Launch services, and the opinions were mostly positive and only confirmed Jungle Scout’s results. The margin of error is very low (18-22%) with Viral Launch, and 4 out of 5 times, you are likely to have accurate market data.
Viral Launch also has a customer care service for its users. However, the experience is not fantastic, according to the sellers we’ve talked to. You can raise your concern via phone or email, but there is no round-the-clock customer support, and sometimes there are big delays in response.
Also, many users have complained about the quality of service regarding their payment and refund-related issues. Others claimed they are still waiting for a response from the support team, let alone a solution. This is the only downside of the otherwise exceptional tool, Viral Launch.
The platform’s user interface is straightforward, and most tools are accessible directly from the dashboard. However, if you are a newbie and this is your first time using a seller tool, it’s a good idea to go through all the platform tutorials and how-to guides to understand the tools and features.
Moreover, you have a browser extension for quick product discovery.
You can download it from the website or Google Chrome web store and integrate it into your browser, and you are ready to go. This comes in handy when browsing Amazon’s website for products, and you need details regarding its sales history, best sellers, price history, etc.
With a browser extension, you have all the necessary information just a few clicks away.
Viral Launch: Pros and Cons
|1.||Highly accurate data (~80% accuracy, according to Jungle Scout report||Considerably expensive plans compared to other seller tools.|
|2.||Chrome extension for quick access to the product discovery tool||It might take a while to get hold of the platform and all the tools|
|3.||One of the best listing builders and optimization tools in the market||Customer care service is below par in terms of response time and quality|
|4.||Best software for Product launch and PPC campaigning||Can be overwhelming for beginners with the amount of data and procedures|
|5.||Market intelligence and Competitor Intelligence tools to scale up your rivals||Keywords research and PPC tools are not included in lower plans|
Viral Launch: Alternatives
Amongst the several Seller tools floating around the market, only a few can match the level and accuracy of Viral Launch. I’ve come across more than 8 seller suits and FBA tools and concluded that Helium 10 and Jungle Scout are 2 worthy competitors for Viral Launch.
Helium 10 is an all-in-one FBA solution program for your business. It comes with more than 14 seller stools, including product research, keyword research, Inventory manager (which is missing in Viral Launch), and so on. Moreover, it offers an 8-week FBA training program- Freedom Ticket, which allows you to learn Amazon e-commerce from the inside out. The pricing starts at $39/month with 2 week money-back guarantee.
Although Jungle Scout has been around for less time than Viral Launch, it has created a strong customer base in a short period. The tool is an all-rounder business platform and is often ranked the best tool that a seller would ever need.
The platform is very helpful for beginners to set up their businesses and for professionals to expand their outreach and increase their sales. It has a powerful product search tool, keyword research, and performance tracker.
Additionally, you get access to a global supplier database which is very helpful in finding the best and cheapest manufacturers to import your inventory. The plan starts from $49/month with a 7-day free trial period.
Viral Launch Quick Verdict: Is it Worth it?
That’s all in this Viral Launch review. I hope the article provided sufficient information about the platform and its features. Yes, the pricing is a bit over the top, and other tools of the same calibre are available at a lower price.
It’s an integration of various independent tools working together to achieve one goal – a higher sale for you. However, planning product launches and organizing PPC campaigns is the best solution. Unfortunately, it would be best if you bought the more expensive plans to avail yourself of these features, but it’s worth every penny you spend.
In my opinion, there are two key highlights of Viral Launch that stand out above the rest.
- The comprehensive product discovery tool allows you to use various filters and parameters to find exactly what you are looking for – the most profitable and top-trending product.
- Competitor Intelligence and Market intelligence tools work like a charm to give you every bit of detail about the product and its sellers for you to plan a better strategy than your rivals.
Frequently Asked Questions:
The Basic plan of Viral Launch starts at $69/month. YOu also get a Pro plan at $99 and Pro Plus Ads at $199, which is more suitable for product launches and PPC campaigning.
Jungle Scout’s accuracy test shows that Viral Launch holds 79.3% accuracy. Unfortunately, there is no method to determine this test’s legitimacy. Still, according to the sellers who used Viral Launch, the platform has a 20% margin of error, somewhat similar to the result from the Jungle Scout test.
In my opinion, Helium 10 is the better of the two. It’s a complete seller suite that offers more tools and services than any other platform. Moreover, you get the Freedom ticket FBA training for free with any of the premium plans.
Viral Launch is offering 14 days of free trial for all its new users, so you can try Viral Launch free for 14 days to get familiar with its features and service.
You will get a Chrome extension on every Viral Launch pricing plan that helps you to review market data and exact sales estimates.
This is Wagner, an experienced Amazon FBA expert, and eCommerce enthusiast. With years of experience selling on Amazon, I got a wealth of knowledge to share with fellow sellers. In their writing, I cover a range of topics including Amazon FBA strategies, eCommerce trends, and online retail best practices.